Level Up in 2022
February 21-23, 2022
Sign up today!
EARLY BIRD special includes discounted tickets ($649) + a complimentary
pass to the VIP Tiki Bar Welcome Party on February 21.
Level Up
SURGE 2022 brings together experienced sellers with serious know-how and savvy Amazon-focused experts for an exciting event like no other. Level up in 2022. Join us Feb 21-23 in sunny Tampa, Florida!
Attendees begin to arrive
6:30 pm - 8:30 pm
VIP Tiki Bar Welcome Party
8:30 pm
Grand Opening of LevelUp Arcade
9 am - 4 pm
Keynote, breakouts and panels
6 pm - 9 pm
Amazing Amazon cruise
9 am - 2 pm
Keynote, breakouts and panels
Attendees depart
It’s an event like no other. 2022 is time to level up Amazon conferences, and SURGE will be the premiere seller event in the industry. Our vision and goals are clear, and we want you to join us on this exciting journey.
The best content
Day 1 starts with a C-level executive from Amazon’s largest third-party seller. The high-impact info continues from there, with strategies from sellers of size, advice from ex-Amazonians, and blueprints for success from the most knowledgeable experts in the industry.
Flat out fun
SURGE is built to be memorable, and every guest is a VIP. Included in your ticket price is
a sunset cruise and the always-on LevelUp Arcade. The first 100 ticket buyers will also receive free access
to our VIP Tiki Bar Welcome Party – including live music and games – on February 21.
Great contacts
Our 350 paid attendees plus 50+ speakers, sponsors and influencers include owners, operators and brand managers at large and mid-sized Amazon businesses. These are serious sellers looking for relationships that will move their business goals forward.
SURGE is the brainchild of Lesley Hensell, Joe Zalta, and their top-notch team at Riverbend Consulting. As long-time Amazon sellers and agency owners, Joe and Lesley know what makes a great conference. We hope you’ll join us in creating something new and different!
Andreas Schulmeyer
Packable (formerly Pharmapacks)
Seth Kniep
Co-founder and CEO
Just One Dime
Chas Woodward
Head of Business Development
Daren Garcia
Brand Equity & eCommerce Attorney
Jared Orkin
8-figure seller
Maddy Henshaw
Manages 8-figure brands on Amazon
Yaniv Sarig
Mohawk Group Holdings
Peter Kearns
VP of Marketplaces
Blue Wheel
Phil Stolt
Co-founder and CEO
Scott Needham
CEO & Founder
Tim Jordan
CEO & Founder
Private Label Legion
Lesley Hensell
Riverbend Consulting
Joe Zalta
Riverbend Consulting
Justin Maner
Irving Safdieh
Project Retail
Panel of
Riverbend Consulting
Conference and Lodging
Grand Hyatt
Tampa Bay
2900 Bayport Drive
Tampa, Florida  33607

Your confirmation page will include a hotel link with special rates for this event.
See below for answers to common questions about the event.
What is the cost of Registration for The SURGE Summit?
  • Full price tickets are $699, early bird tickets are discounted to $649.
What does the ticket price include?
  • Ground transportation to/from the Tampa International Airport unless you arrive/depart outside our scheduled hours of operation.
  • Expert sessions and no selling from the stage.
  • Breakfast, lunch and snacks on February 22 and 23.
  • One ticket and transportation to and from the Amazing Amazon Cruise on February 22, which includes dinner and drinks.
  • Ground transportation to/from the Amazing Amazon Cruise
  • Access to the LevelUp Arcade on the 12th floor of the hotel
  • Hotel Wi-Fi in your room and all common areas.
  • Swag!
Where can I see what sessions will be presented?
This site and the app will be constantly updated as the agenda is finalized.
Can I bring a guest?
Guests are welcome at the hotel. There will be an additional fee for their meals, the VIP Tiki Bar Welcome Party ($75)  and the Amazing Amazon Cruise off-site event.
Are meals included with my registration?
Yes!  Breakfast and lunch will be provided on Tuesday and Wednesday along with several coffee and snack breaks throughout the event. Tickets to the Monday evening VIP Tiki Bar Welcome Party will include food, beer and wine along with a cash bar for other options. The Amazing Amazon Cruise includes dinner and drinks on Tuesday evening. Please note dietary restrictions in your registration.
Will there be kosher meal options? 
Yes! We will have Glatt kosher meals and kosher-style options for our guests. There is an option to specify dietary needs in your registration form.
When should I arrive to and depart from SURGE 2022?
We encourage attendees to arrive by Monday afternoon (February 21) to relax and thaw out! That evening you are invited to join us at the Tiki Bar Welcome Party and LevelUp Arcade. Sessions begin Tuesday morning. The final sessions will end about 3 pm on Wednesday, February 23. We will publish shuttle times ASAP.
Who can attend the VIP Tiki Bar Welcome Party?
Speakers, and first 100 registrants will be given a ticket! After that, tickets will cost $75 and can be purchased on this site.
How do I make changes to my registration?
If you need to make any changes to your arrangements after submitting your registration, you can submit your change request online by re-visiting this website and entering your confirmation number.
What is the attire for the conference?
Business casual (jeans acceptable). The Florida temperatures in February on average are a high of 74° and a low of 57°. The VIP Tiki Bar Welcome Party is outdoors. For the Amazing Amazon Cruise you will have the option of being inside or outside. Check the forecast here. 
Will I have access to hotel Wi-Fi?
Yes! Guests will have complimentary Wi-Fi thanks to our sponsors! Access information will be provided at check-in.
Will I need to provide a credit card at the hotel?
Yes, you will be required to provide a credit card upon hotel check-in to cover any incidental charges incurred during your stay. These charges include all non-program related expenses such as room service, restaurant charges, honor bar, telephone calls and laundry service. It is your responsibility to review your individual hotel bill and settle your incidental charges before checking out and departing the hotel.
Does SURGE have hotel meeting rooms available?
Yes! Please contact us at info@thesurgesummit.com if you need space for your staff or a place to meet with clients.
Can I cancel my registration?
Yes. To cancel your registration, please email us as soon as possible info@thesurgesummit.com. After February 1, 2022, no refunds will be given for event registration. 
Will there be booths?
We have a limited number of vendor spaces available. If you are interested please email sponsors@thesurgesummit.com.
What if I am interested in sponsoring or speaking at this event?
Most of our speaking opportunities are taken, but you can email sponsors@thesurgesummit.com. We will get back to you promptly!
Who do I contact with a question not answered on this site?
For all SURGE 2022 questions, please email info@thesurgesummit.com or call 732-905-4035
Sellers, it is time to Level Up!